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RGO47 set to ride on Myanmar’s e commerce boom

As digitalisation becomes popular in Myanmar, more and more people could change their shopping behaviour – from visiting traditional stores to buying things online – within a few years.
This would create massive opportunities for local e-commerce platforms including rgo47, according to Aye Chan, chief strategic officer of Royal Golden Owls Co which runs the platform.
“This [e-commerce] is a very competitive industry. If we look at the market growth forecast, we believe Myanmar is going to move in that direction and we want to be an integral part of this growth,” he said...

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Mother Finance set to transform credit access in Myanmar

Access to credit will no longer be a problem for Myanmar people thanks to an innovative consumer lending application which allows anyone with a smartphone to easily apply for a loan regardless of their financial records, according to Theta Aye, founder and chief executive of Mother Finance Co.
“Our goal is to serve unbanked customers who are unable to access formal financial services such as credit, savings and deposits and who rely mostly on friends and informal lenders,” she said in an exclusive interview.
“The market here is massive, and the demand for credit is so huge. The segments of banks are primarily like upper income and middle-class people. So, we try to tackle this market where we can serve the bottom part of the pyramid.”

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RGO47 set to ride on Myanmar’s e commerce boom

As digitalisation becomes popular in Myanmar, more and more people could change their shopping behaviour – from visiting traditional stores to buying things online – within a few years.
This would create massive opportunities for local e-commerce platforms including rgo47, according to Aye Chan, chief strategic officer of Royal Golden Owls Co which runs the platform.
“This [e-commerce] is a very competitive industry. If we look at the market growth forecast, we believe Myanmar is going to move in that direction and we want to be an integral part of this growth,” he said...

Read More >>

Exploring the Ecommerce Possibilities in Myanmar, a Facebook-first Country

Compared to the other Southeast Asian countries, not much is known about Myanmar’s market potential.
Despite being late in joining the world wide web, the country’s internet penetration grew 97% in one year, reaching 26% of the population, roughly 14 million users.
eIQ speaks with Win Nander Thyke, founder and CEO of rgo47 — one of the leading online retail companies in the country — to shed light on the country’s retail potential, evolving Burmese shopping behavior, and why she believes strongly in the market’s future.

Realizing Myanmar’s new consumer
Rgo47, initially Royal Golden Owls (RGO), was introduced in 2013 during Myanmar’s inaugural hosting of the biennial Southeast Asian Games (SEA Games).

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ASEAN SMEs winning through digital integration

"Online retail has enabled us to sell across Myanmar today, and we aspire to export Myanmar products globally in the future"
"The exponential Internet growth has certainly helped e-commerce businesses like rgo47 to take off rapidly in Myanmar."
"We see ASEAN integration as a good initiative; we want to go beyond Myanmar and export our products, to create more jobs and opportunities in Myanmar. "
"Digital payment options can help us to reduce the prevalence of cash on delivery and reduce time and costs in domestic and regional e-commerce transactions."
"The exponential Internet growth has certainly helped e-commerce businesses like rgo47 to take off rapidly in Myanmar."

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